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Coast Hotels conducts road trip contest
By Adnews Staff
Coast Hotels of Vancouver has begun a contest promotion called the "Great Coast Road Trip." The trip will consist of a one-month 21-city tour through Canada and the United States. A group of seven bloggers will each make a stage of the trip, visiting a series of the company's properties and various local attractions and writing about their experiences for the company's website. The contest is to find a final blogger to participate in the California leg of the trip. Consumers can enter online at <http://www.greatcoastroadtrip.com/contest>. The winner will be announced on May 15.
"Each leg of this remarkable campaign will offer a selection of local experiences," said Sarah Kirby Yung, executive director of marketing and communications at Coast Hotels. "All of the Coast Hotels properties have personalities as distinct as the cities they're located in. Instead of trying to create a cookie-cutter brand that makes you forget which city you're visiting, we embrace the uniqueness of our hotels to bring value and personalized experiences to our guests."