Omnicom consolidates search marketing services at Resolution Media
By Adnews Staff
Omnicom Media Group has integrated its search engine marketing operations internationally into the operations of Chicago-based Resolution Media. Resolution previously operated only in the US. The agency will now assume search marketing activities in approximately 40 countries, where this work was previously handled by a variety of brand names. The new international Resolution Media operation will be headed by president Alan Osetek. Its services will include paid search marketing, search engine optimization, website optimization and social content management. It will perform this work for the clients of Omnicom media agencies OMD Worldwide and PHD Network, as well as for its own clients. "We have outstanding search solutions in every major market that serve our unmatched portfolio of digital-centric clients," said Daryl Simm, CEO of Omnicom Media Group. "More recently we've won global search assignments and built social content management capabilities in key markets. It's now time to present these assets under a single global structure to optimize our data and investment scale for clients."