Moen Canada hires PHD
Faucet maker Moen Canada has retained PHD of Toronto as its media agency. PHD won the account in an agency review involving an unknown number of firms. Moen cited PHD's "consumer-centric insights, track record for innovation and collaboration, and the strength of the service team" as the key factors in its decision. PHD will take over the management of Moen's media account in January. "We believe that there's a very natural fit for PHD with Moen," said PHD president and CEO Fred Forster. "They are leaders in their category, they are driven by innovation and they embrace and encourage collaboration to deliver outstanding work." PHD is a division of the Omnicom Media Group.