BTI Brand Innovations launches sales division
By Derek Winkler
BTI Brand Innovations, a marketing agency based in Mississauga, has expanded its services to includes sales and retail activites. This new division began with a pilot project for cannabis company Redecan, which made use of spokespersons and a national sales staff in addition to marketing efforts. The program includes sales and assisted sales, training materials, event production, merchandising and shopper marketing.
“The goal of this expansion is simple,” said Parveen Dhupar, chief creative officer at BTI, “To provide solutions that help brands own the last three feet of the customer journey.”
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