Due North Communications gains four accounts
By Adnews Staff
Due North Communications of Toronto has recently gained four new agency-of-record accounts. Coffee retailer Second Cup has retained the agency to develop a national campaign. Go Transit/Metrolinx has hired Due North to handle consumer communications, including an upcoming customer affinity programme. Aon Canada, a risk management and insurance company, and Discover Boating Canada, an initiative of the National Marine Manufacturers Association, have also hired the agency. "This has been a wonderfully dynamic and fruitful period for us," said Jill King, president of Due North Communications. "Each of these clients is a great fit for our brand, leveraging our current strengths and future growth as an agency. Second Cup takes advantage of our expertise in retail and branding. Aon will tap into our social and digital media proficiency as well as research methodologies. GO Transit/Metro and Discover Boating will utilize traditional and non-traditional creative and our media capabilities, respectively."