Second Cup conducts hot chocolate promotion
Coffee retail chain Second Cup has begun a promotion in support of its hot chocolate beverages called "Taste It Rate It." During the month of February, consumers who purchase a hot chocolate at a Second Cup location can visit the brand's Facebook page to rate the drink. Participants will be entered into a draw for one of five $250 Second Cup gift cards.
"Second Cup's signature hot chocolate is a Canadian favourite," said Vanda Provato, vice-president of marketing at Second Cup. "We hear this from our customers in cafes, on the street and in social media. We think what really sets it apart from all others is the quality of the chocolate, real cocoa powder sourced from Latin America, Asia, West Africa and Singapore, and that it's made with velvety, steamed milk. We're confident that once people try it, they'll love it as much as we do."