BASF Canada hires two agencies
By Adnews Staff
The Crop Protection division of Mississauga-based BASF Canada has retained ON Communication of London, ON as its public relations agency of record. ON Communication will focus on public relations, media relations, field events, trade shows and customer engagement meetings. BASF has also expanded its working relationship with advertising agency Kenna Communications. Kenna's assignment now includes branding and creative, as well as research, customer relationship management and customer programs. "We look forward to our new partnership with both Kenna and ON," said Jeff Denys, commercialization manager at BASF Canada. "This puts us in an excellent position to implement customer strategies that support our innovation and growth plans."