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BASF Canada readies Ask the Expert program

Mississauga-based chemical company BASF Canada will begin a social media promotion called "Ask the Expert" this week. Aimed at agricultural growers, the initiative will be conducted via Twitter. Each month from March to September, the company will provide experts on various herbicides and fungicides to answer questions from consumers in real time.

"BASF is committed to working closely with our customers," said Jeff Bertholet, technical development manager at BASF Canada. "The 'Ask the Expert' Twitter series is another avenue that allows BASF to offer technical staff expertise to growers, retailers and media across Canada throughout the 2015 growing season."

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