Metrolinx breaks awareness campaign
Metrolinx has begun a new public education campaign called "Let's Get Moving" intended to raise awareness of its work to expand and modernize the regional transit network in the Greater Toronto and Hamilton Area. Developed by Grey Canada of Toronto, the campaign consists of cinema and radio ads, as well as social media elements, that highlight the ways transit impacts the lives of the people in the region. The creative depicts the journeys of individual travelers to show how they are connected through the transit system. Media planning was handled by PhD.
"Transit is the pulse of our ever-growing region," said Joel Arbez, executive creative director at Grey. "Over the next 10 years, Metrolinx will deliver projects and services that will significantly change transit in our region. With this campaign, we want to remind Ontarians that a growing transit system functions as the heart of our region, creating connections that will help residents move more effectively across one seamless GTHA community."