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Birks to sponsor Governor General's Performing Arts Awards

Jewelry retailer Birks Group has signed a three-year agreement with the National Arts Centre in Ottawa making it the presenting sponsor of the annual Governor General's Performing Arts Awards Gala. The sponsorship will begin with the 25th anniversary edition of the event in 2017. The national awards are presented in the categories of theatre, dance, classical music, broadcasting, popular music and film.

"It is with immense pride that we join the Governor General's Performing Arts Awards Gala as presenting sponsor, to recognize the achievements of some of our country's outstanding artists," said Jean-Christophe Bédos, president and CEO of Birks Group. "Birks has been helping Canadians celebrate special moments since 1879 and as such we are delighted to now take part in recognizing the contributions of our nation's top talent to the enrichment of our country and of our lives."

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