407 ETR sponsors maple syrup festival
By Derek Winkler
Toll highway operator the 407 ETR Concession Company has signed-on as a sponsor of the Sugarbush Maple Syrup Festival, an annual event conducted by the Toronto and Region Conservation Authority. The festival educates visitors about maple syrup production through history through interactive demonstrations. Over three years, the company will provide $300,000 in funding to the organization’s conservation and research activities.
“Toronto and Region Conservation Authority is proud to partner with 407 ETR and host the annual Sugarbush Maple Syrup Festival, which connects people to nature and provides many benefits to the communities we serve,” said John MacKenzie, CEO of the authority. “This beloved event is a longstanding tradition within the communities in Stouffville and Woodbridge, attracting tourists from across our region and bringing families together to celebrate the cherished Canadian custom of maple syrup harvesting. With this new partnership, we are dedicated to enhancing the festival experience for every visitor.”