Cominar, Storefront sign rental agreement
Montreal-based real estate development company Cominar has signed an agreement with Storefront, an online service that allows users to rent short-term retail and event space. Through this agreement, users of the service will be able to rent space in various Cominar commercial properties in Quebec. These properties include Rockland, Gare Centrale and Alexis Nihon in Montreal, as well as Centropolis in Laval and Mail Champlain in Brossard. The available spaces are intended to be used for promotional activities such as product launches, test marketing programs, special events and other forms of experiential marketing.
“Cominar is proud to partner with Storefront to take the concept of pop-up stores to the next level, bringing pop-up opportunities to our retail properties and providing emerging brands with solutions that will make them stand out in a new, unprecedented and exciting way,” said Manon Larose, vice-president of retail leasing at Cominar.