ScreenScape Networks debuts new digital signage service
By Adnews Staff
Charlottetown-based ScreenScape Networks has introduced a new service that allows a television set to be converted into a digital sign. The system makes use of an Internet-connected media player that plugs into the HDMI port of a television set. The hardware is accompanied by software that allows the management of advertising campaigns via a website at <http://www.screenscape.com>. The service is aimed primarily at retail marketers that already have television sets in their locations.
"The days of expensive PC-based media players and complicated technology deployments are numbered," said company founder Mark Hemphill. "Getting a screen connected is now simply a matter of plugging a smart device into an HDMI port and allowing that device on your local area network. These days you see HDTVs everywhere, including in the storefronts, in the lobbies and in the waiting rooms of most businesses. ScreenScape Connect gives business owners, or the industry partners they represent, a flexible way to take advantage of place-based media at a dramatically reduced cost."