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Gentle Fawn hires Pound & Grain
Vancouver-based clothing company Gentle Fawn recently retained digital agency Pound & Grain, also based in Vancouver, to develop a new website and related marketing campaign. The electronic commerce site, located at <http://www.gentlefawn.com>, represents the company's first effort to sell its products directly to consumers. The marketing effort, aimed primarily at women, consists of social media activities and content marketing. The creative depicts Gentle Fawn as a way to "create effortless style, giving confidence, originality and independence to all who wear it."