TSN, CFL begin fantasy football promotion
Specialty television channel TSN and the Canadian Football League have begun a fantasy football contest promotion. Consumers can participate by visiting <http://cflfantasy.tsn.ca>, where they can select a roster of players each week of the CFL season, which begins June 22. Participants will compete for weekly prizes as well as the grand prize of a trip for two to the Grey Cup championship game in Ottawa. The promotion also includes social media elements which encourage participants to share their player rosters and create or join leagues with friends and family members. The promotion was developed by CFL Digital in collaboration with Pound & Grain of Vancouver and Mirego of Montreal.
"TSN and the CFL have a longstanding partnership, and we are excited to expand on that as we launch TSN CFL Fantasy," said Ken Volden, vice-president and executive producer of news and information at TSN. "We look forward to seeing fans immerse themselves in the on-field action as they compete for prizes throughout the upcoming CFL season."