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RateHub.ca begins Money Facts campaign

Toronto-based financial information website RateHub.ca has begun a campaign called "Canada 150: Money Facts." Timed to coincide with the county's 150th anniversary this year, the online initiative takes the form of 150 facts about Canadian money and financial history. It is based at a website located at <http://www.ratehub.ca/canada-150>, where the facts are divided into various categories. The promotion also includes a social media component, via which the company will post to Twitter 150 money facts over 150 hours leading up to July 1. The campaign also includes Facebook content.

In addition, the company will host an event on June 13 in Toronto at which a panel of financial experts will discuss the future of financial technology. This event will also be streamed live on Facebook.

"We tapped into RateHub's passion for personal finance and crowdsourced the fact collection through our employees," said Kerri-Lynn McAllister, chief marketing officer at RateHub.ca. "Our website, tools and calculators help empower users to make smart financial decisions. Now we're sharing our favourite facts to help Canadians take their financial know-how to the next level."

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