Giant Eagle, Stingray sign in-store deal
By Derek Winkler
Leap Media Group, the in-house media division of food retail chain Giant Eagle, has signed an agreement with Stingray Advertising of Montreal. Through this agreement, Stingray will provide in-store audio advertising to 194 Giant Eagle stores in Pennsylvania, Ohio, West Virginia, Maryland and Indiana.
“The addition of Giant Eagle to our retail audio advertising network demonstrates our commitment to expanding our reach across diverse retail categories and geographic regions,” said Nancy Perkins, senior vice-president of Stingray Advertising. “We're excited to partner with Giant Eagle and provide them the opportunity to engage with shoppers in a contextually relevant way through our innovative audio advertising solutions.”
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