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Nestle begins Aero campaign

Nestlé Canada has begun a campaign called “Mind Bubbling” promoting its Aero brand of chocolate bar. The campaign is the first to be developed by Cossette for the brand. It consists of out-of-home advertising, television commercials, Spotify ads and social media content. It will run nationally until April. The creative uses the copy, “Feel the bubbles melt,” and depicts a variety of bubbles with a range of personalities.

“For this campaign, we went back to Aero’s DNA,” said Anne-Claude Chénier, executive creative director at Cossette. “It’s the only chocolate bar where you let the bubbles melt for the ultimate experience. The big idea is to let the bubbles talk.”

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