Nestle promotes KitKat Pops
By Derek Winkler
Nestle Canada has begun a campaign for a new product called KitKat Pops. The initiative consists of out-of-home advertising at Yonge-Dundas Square in Toronto and social media content on Instagram and TikTok. The creative encourages consumers to “take a break” from regular KitKat chocolate bars to try the new product.
“We wanted to launch this innovation in a bold way, knowing that, for our fans, the only reason they would ever take a break from KitKat bars, would be to try something new and exciting from KitKat,” said Riona Coller, marketing leader for everyday confectionery at Nestlé Canada. “As our new generation of KitKat fans evolve, so does what it means to take a break. It might not be as simple as a five-minute pause from their daily routine. A break might look like sitting in front of the TV, going for a walk or even just scrolling through social media. However you break, KitKat Pops are the perfect snack to help you take a longer break.”