Futuresign, Sport Media Marketing form joint venture
By Derek Winkler
Futuresign Multimedia Displays of Toronto and Sport Media Marketing of Montreal have formed a joint venture via which they will offer advertising inventory in Canadian community arenas, stadiums and other sports venues. According to the companies, this agreement will encompass 75% of these locations. The agreement consists of harmonized pricing, strategy, expertise, and campaign management in approximately 600 venues nationally.
“For clients who are trying to reach affluent families and the crucial 18-to-35 demographic, our venues offer the ideal solution,” said Futuresign partner Stuart Smith. “The multi-function arenas and sport complexes in our network offer an untapped advertising and sponsorship resource that we are now uniquely positioned to leverage to the fullest.”