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W Network signs sponsors for Game of Homes
Toronto-based specialty television channel W Network has signed a number of sponsors for a new reality series called Game of Homes. The program will follow four teams of amateur renovators as they each renovate a house over four weeks. The winning team will receive a plot of land and a house.
The Brick has signed-on as the official retail sponsor of the series. The company will supply the furniture, appliances, electronics and mattresses used by the competitors. Benjamin Moore will be the paint sponsor of the program. It will supply the paint used in the episodes, as well as consultations with the teams on product selection.
"Game of Homes delivers an extraordinary life-changing opportunity with an awe-inspiring twist and we're thrilled to partner with Great Pacific Media to bring that excitement alive for Canadian viewers," said Vibika Bianchi, vice-president of original programming for women's and family television at Corus Entertainment.
Game of Homes, which is being produced in association with Great Pacific Media, will air in March 2015. W Network is owned by Corus Entertainment.