EarthFresh debuts Butter Potatoes
By Rob Bale
EarthFresh Foods has begun a Canadian launch campaign for a new product line called Butter Potatoes. The campaign, called “Better. Buttery. Brilliant,” was developed by Labour of Toronto. It consists of digital and social media advertising, in-store materials, trade advertising and public relations. The effort includes a series of videos in which chef Yann Nury presents various recipes using the product.
“Butter Potatoes are a chef’s dream,” said Nury. “Incredibly adaptable, delicious and consistently perfect. They elevate any dish, from simple home-cooked favourites to restaurant-worthy creations. They perform beautifully in every setting, making them the ultimate kitchen staple. Without a doubt, they’re my potato of choice.”