Neutrogena conducts Boost Bus campaign
By Rob Bale
Beauty products maker Neutrogena is conducting a back-to-school promotion called the “Neutrogena Boost Bus.” The effort makes use of a branded vehicle that will tour a number of university campuses in southern Ontario from Aug. 31 to Sept. 7. The vehicle distributes samples of the brand’s skin care products, as well as advice on skin care from dermatologists. The installation also incorporates prize giveaways and an area for photography. The bus is a component of a larger overall campaign that includes out-of-home advertising on 20 campuses. The experiential campaign was developed by Colina, with out-of-home work by OneMethod, media work by OneVue and public and influencer relations by Golin.
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