Nature’s Way begins campaign
By Rob Bale
Health products company Nature’s Way Canada of Dartmouth has begun a new campaign expanding on its ongoing “Inspired By The Power of Nature” campaign. Developed by Broken Heart Love Affair of Toronto, the effort consists of six videos that depict natural environments such as a forest or an ocean contained in a bottle of water. The intent is to provide a unified brand for the company’s range of products. It also includes digital ads, in-store materials and social media content developed in collaboration with District Design Co.
“We wanted to remind people that nature has always been a powerful source that supports a healthier lifestyle,” said Tsege Gebreyohannes, director of brand and digital at Nature’s Way Canada. “This campaign brings our products closer to their origins by reflecting the environments where our fish, berries, herbs and other ingredients come from. By reinforcing our connection to the power of nature, we’re emphasizing that the benefits our consumers experience are rooted in nature itself, and that Nature’s Way is a trusted partner in bringing those benefits to Canadians.”