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Mackenzie Investments sponsors snow sports
By Adnews Staff
Mackenzie Investments of Toronto has signed a four-year sponsorship agreement with Snow Sports Canada, an umbrella group representing seven snow-based sports organizations: Alpine Canada, Biathlon Canada, Canada Snowboard, Canadian Freestyle Ski Association, Cross Country Canada, Nordic Combined Canada and Ski Jumping Canada. The Mackenzie logo will appear on the competition clothing, gear and outerwear of the team members and coaches of these seven organizations. The Mackenzie brand will also receive exposure at World Cup events from 2014 to 2018.
Mackenzie has also signed a new five-year sponsorship agreement with Alpine Ontario. Its brand will appear on Ontario Alpine Ski Team helmets, jackets, speed suits and other apparel, as well as event-specific clothing, bibs, flags and banners.
"From recreational participants to World Cup athletes, Canadians are known for their enthusiasm, sportsmanship and success in snow sports, and Mackenzie is very proud to contribute to this passion," said Jeff Carney, president and CEO of Mackenzie Investments. "It takes talent, constantly challenging the status quo to drive improvements and a passion for excellence to be an elite athlete. And the same goes for the team at Mackenzie in our pursuit of excellence in everything we do. Just like athletes, we are measured against the best and we are motivated and inspired by focusing on being the best."