Mackenzie Investments conducts content campaign with Bell Media
By Adnews Staff
Bell Media has begun a content promotion in collaboration with Mackenzie Investments. The initiative takes the form of a four-part series of 30-minute episodes called “Building Portfolios for the Next Decade.” It will run on BNN Bloomberg each Thursday until Dec. 3 as well as on BNNBloomberg.ca and LinkedIn Live. The show is aimed at investors and investment advisors.
“Bell Media’s Brand Partnerships team and BNN Bloomberg are proud to work with Mackenzie Investments and their media agency OMD in Montreal to create this timely value-added content for consumers,” said Justin Stockman, vice-president of brand partnerships and client strategy at Bell Media. “By leveraging Bell Media’s extensive production capabilities and working with BNN Bloomberg to deliver it to an engaged and relevant audience, we’ve created this compelling series on how Canadian investors can strategize to grow their portfolios.”