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High Sierra sponsors Snow Sports Canada
By Adnews Staff
Outdoor luggage company High Sierra has signed a two-year sponsorship agreement with Snow Sports Canada of Vancouver. Under the terms of the agreement, various Snow Sports Canada athletes will be outfitted with High Sierra travel and equipment bags. High Sierra will also distribute Snow Sports Canada merchandise through retail locations nationally.
"From the weekend warrior to the World Cup champion, Canadians are passionate about snow sports," said Paul DeCorso, general manager of High Sierra Canada. "As High Sierra is growing in the Canadian market, we are excited to partner with a brand that encompasses the passion and excitement that Canadians feel for winter sport. Snow Sports Canada athletes represent some of the best in the world, embodying the resilient and rugged characteristics required of a champion. High Sierra employees and products uphold those same values. We only manufacture the highest quality product, built to withstand the elements often endured by our athletes."
Snow Sports Canada is a marketing consortium of seven national snow sport organizations: Alpine Canada Alpin, Biathlon Canada, Canada Snowboard, Canadian Freestyle Ski Association, Cross Country Canada, Nordic Combined Ski Canada and Ski Jumping Canada.