Top Nutritionals begins Natural Calm campaign
By Adnews Staff
Top Nutritionals of Thornhill, ON has begun a new television advertising campaign in support of its Natural Calm brand of magnesium supplements. According to the company, the campaign is intended to educate consumers about the benefits of magnesium. The campaign was developed by Fifth Story of Toronto and consists of a 30-second commercial shot in a documentary style and featuring actress Sitara Hewitt. The commercial will air through the fall and winter of 2014. Fifth Story has also produced a 30-second public service announcement focusing on the company's involvement with charitable organization Organics 4 Orphans.
"We've had a long and successful run with a commercial featuring the company's co-owner, Linda Bolton, which has paid considerable dividends in terms of raising both awareness and sales," said John Halbert, vice-president of operations at Top Nutritionals. "However, earlier this year we felt that it was time for a new commercial that would be different from what we had done in the past. We wanted to revamp the Natural Calm brand image. With this new television spot, we are starting to build connections, familiarity and impact in many people's minds."