Quebecor Media introduces six-second ad format
Quebecor Media of Montreal has introduced a new six-second television and online advertising format. The option will be offered on the company's TVA, TVA Sports, LCN, Addick.TV, CASA, Moi&cie and Prise 2 television properties, as well as a number of its digital properties.
"Because consumers are more and more solicited, brands are looking to connect with them as quickly as possible," said Donald Lizotte, executive vice-president of the advertising network at Quebecor Media. "That's why short ads are becoming an interesting part of the media mix, and Quebecor Media is proud to offer this emerging format."