Sid Lee launches sports practice
By Derek Winkler
Sid Lee has launched a new sports marketing practice called Sid Lee Sport. The unit will specialize in sponsorships, creative development and operational services for sports brands. The practice will be based in London, with offices in Los Angeles, Montreal, New York and Toronto. Stephen Hall, most recently head of Sid Lee London, has been appointed global CEO of Sid Lee Sport.
“We believe sports marketing can and should be done better,” said Hall. “Sid Lee Sport is proof that groundbreaking creative work, sponsorship expertise and flawless operational delivery can not only sit under one roof but maximise returns for our clients. For any brand in sport, this means the opportunity to out-perform the competition with fame-driving strategies, campaigns and experiences using just one agency. In an era where budgets and ROI are being scrutinised more than ever, this is about delivering more creative, more efficient and more effective work for our partners.”