Koho sponsors NBA
By Derek Winkler
Toronto-based Koho Financial has signed a sponsorship agreement with the National Basketball Association. Through this agreement, Koho will become the presenting sponsor of the 2024 NBA playoffs in Canada. The sponsorship includes a contest promotion during which Canadian consumers can enter a draw for a trip for two to an NBA playoff game at <http://www.nbacontest.com/2024playoffs>. In addition, new consumers who join Koho via its website or mobile app from April 16 to June 30 will receive a gift card for NBAStore.ca. Each week during the playoffs, eligible Koho members will be entered into a draw for tickets to NBA games during the 2024-25 season.
“The NBA has given us some of the most iconic moments in sports history,” said Daniel Eberhard, CEO of Koho. “It’s been a huge part of so many of our childhoods. This partnership gives us a chance to reach more Canadians together, with a shared sense of values and progress.”