Koho Financial begins online campaign
By Adnews Staff
Toronto-based financial technology company Koho Financial has begun an online campaign intended to differentiate its services from the traditional banking industry. The initiative, developed by Cossette, includes a 13-minute online video called "Dream Thieves" which depicts banks offering services contrary to consumer goals. The video has been posted online at Instagram and at <http://www.koho.ca>. A two-minute version of the video will run in Alliance Atlantis theatres nationally in August.
"The North American banking system is rigged against the everyday person," said Jason Chaney, chief commercial officer at Koho. "To run, the system has to sell products and charge a host of fees that eat away at savings. 'Dream Thieves' points to the heartbreaking effect of having your dreams stripped away, but the opportunity to leverage technology to rewrite a system and take back your dreams, because they belong to their rightful owners."