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Branded Cities, NinthDecimal form agreement

Toronto-based out-of-home media company Branded Cities has formed an agreement with mobile advertising company NinthDecimal of San Francisco to jointly offer their services to advertisers. The two companies will now offer combined out-of-home and mobile campaigns incorporating NinthDecimal's analytic system.

"For us, this is the natural progression of out-of-home's drive towards extending reach, delivering measurable engagement and receiving more reliable analytics," said Steven Ellman, CEO of Branded Cities. "By combining the ubiquity of smartphones and the influential nature of OOH, we will be able to magnify campaigns, connect brands to their target audience, and demonstrate how advertising on our OOH signage can drive in-store visitation."

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