Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Website roundup

Budweiser has launched a new website called Track Your Bud. The site, located at <>, allows consumers to track a bottle or can of Budweiser back to one of five Canadian breweries by entering an identification number on the packaging or by scanning a quick response code with a smartphone. The site also contains information about local Budweiser brewmasters, ingredients and the brewing process. "Budweiser has a rich story and we want to tell it in an authentic, new way that demonstrates the pride and craftsmanship at our breweries that's been the backbone of Budweiser for generations," said Kyle Norrington, brand director at Budweiser Canada. "There are a lot of great people behind every bottle of Budweiser and Track Your Bud gives Canadians a way to meet our local brewmasters and see firsthand how passionate they are about brewing Budweiser." Budweiser is brewed in Canada by Labatt.

« Back Next »

Related stories Comments