Children of the Street begins campaign
By Derek Winkler
Children of the Street, a not-for-profit organization based in British Columbia, has begun a new campaign called “Having The Talk.” Developed by Will, the eight-week campaign is intended to raise awareness among parents of teenaged boys about “toxic online influencers” and “healthy masculinity.” It consists of out-of-home, television, online video and social media advertising, as well as a website at HaveTheTalk.ca.
“We wanted to create a campaign that would help parents get over the biggest hurdle stopping them from talking to their sons about healthy masculinity, themselves,” said Lisa Lebedovich, executive creative director at Will. “Whether it’s discomfort, nerves, or just not taking advantage of small, daily moments to ‘have the talk,’ we wanted to remind parents that now is the time to proactively have these conversations.”