Children of the Street Society begins campaign
The Children of the Street Society of Coquitlam, BC has begun a campaign to coincide with Stop the Sexual Exploitation of Children and Youth Awareness Week in British Columbia. The campaign, developed by Cossette, seeks to educate consumers about what sexual abuse looks like and preventative measures. It includes interactive posters in schools and transit shelter ads in the Greater Vancouver area. The creative incorporates codes which viewers can scan with a smartphone to overlay a Snapchat filter on the subject. The creative also encourages viewers to speak out against sexual abuse.