Pizza Hut conducts AI promotion
By Derek Winkler
Pizza Hut Canada will conduct a one-day promotion on May 6 during which it will redecorate a Toronto location to match the restaurant depicted in an AI-generated online video taking the form of a commercial called “Pepperoni Hug Spot.” On May 5, the chain redesigned its social media pages to resemble the video, including the logo and slogan it uses. Pizza Hut is a subsidiary of Yum Brands.
“Our team at Pizza Hut loves seeing pizza fanatics come together to share their love for all things pizza, and ‘Pepperoni Hug Spot’ was a great example of this,” said Daniela Di Vito, associate marketing manager at Pizza Hut Canada. “Seeing as AI often imitates the real world, why not imitate AI? We saw a fun opportunity to tap into a cultural moment and reach a younger audience.”