Saint-Laurent begins climate change campaign
By Adnews Staff
The borough of Saint-Laurent in Montreal has begun a campaign called “Climate Action, It's Happening Here.” Its intent is to increase individual and collective commitment to reduce climate change. The campaign also encourages Saint-Laurent residents to adopt daily habits that will reduce their ecological footprint. It consists of social media content, online video, out-of-home advertising, conferences and events. The initiative will also include a guide to ecological actions that can be taken at home or at work.
“Although the pandemic has somewhat distracted attention from environmental issues, all indicators are forcing us to move to a higher level of intervention,” said Alan DeSousa, Mayor of Saint-Laurent. “There is no longer any doubt that we must take action here and now. So every little effort counts and every resident can contribute at his or her own level and according to his or her own abilities. This is why, throughout the coming year, Saint-Laurent will be introducing various solutions to facilitate the integration of more responsible habits into everyday life. I am therefore counting on the support of the entire community to reduce our impact on the environment, while protecting our biodiversity.”