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Representation roundup

TheHockeyNews.com has signed a sales representation agreement with Cue Digital Media of Toronto. Cue will represent the website's online sponsorship and media sales in Canada. According to the company, the site attracts approximately 650,000 Canadian viewers. "Teaming up with Cue Digital Media, Canada's top online sports and entertainment media company, will open new doors for THN.com and ensure that the best site for comprehensive, exhaustive and easily available NHL Hockey stats gets even greater exposure with  all Canadian advertisers and agencies," said Martin Longchamps, vice-president of digital solutionis business development at TC Media. "This agreement provides a unique opportunity for TNH to be part of Cue's digital sports offering, the strongest in the market, while complementing our own sales efforts on the brand."

Say Media of Montreal has signed representation agreements with three fashion and beauty themed Canadian websites: AFashionLoveAffair.com, BeautyEditor.ca and PolishYouPretty.com. The company has also formed an agreement with food-themed website CrumbBlog.com. "We are extremely proud to bring these distinctive Canadian properties onboard with Say Media," said Paul Cassar, vice-president for Canada at Say Media. "This is the first step in a long-term vision to build a unique family of influential editors in the Canadian media landscape. Through these sites Canadian marketers will be able to speak to very specific demographic segments with a highly targeted message. In the end, this will increase brand engagement and yield a positive online experience for editors, marketers and readers."

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