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Report: Ad complaints in 2017

Toronto-based Ad Standards has released its annual Ad Complaint Report for 2017. It provides information about consumers complaints submitted to the organization last year for review under the Canadian Code of Advertising Standards. According to the group, in 2017 it received 1,808 complaints about 1,322 advertisements. Of these, 173 complaints about 46 ads were upheld by the standards councils, compared to 44 complaints about 30 ads the previous year. In addition, 224 complaints about 164 ads were administratively resolved. The highest number of complaints by sector, 320, concerned non-commercial advertising.

"Canadians continue to care about the truth and accuracy of advertising," said Janet Feasby, vice-president of standards at Ad Standards. "The number of complaints we received in 2017 rose to 1,808, up from 1,639 in 2016. This increase was driven by complaints about the non-commercial advertising sector. This 74% rise from the previous year was due to a large number of complaints about advertising by a non-commercial advocacy group."

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