AutoTrader.ca adds AI service
By Derek Winkler
Trader Corporation of Toronto has introduced a new artificial intelligence system for its AutoTrader.ca automotive sales website. Called the Upgrade Optimizer, the system is intended to help automobile dealerships increase their presence on the site by promoting inventory listings in prime search results positions. The managed service makes use of AI technology and data to determine the most effective listing upgrades for a dealership's inventory, including demand, consumer trends and merchandising quality.
“We're excited to bring this first-of-its-kind solution that streamlines the management of promoted inventory on AutoTrader.ca while simultaneously delivering tangible results to our Canadian dealer partners,” said Ian MacDonald, chief marketing officer at AutoTrader.ca. “Our dedicated team of world class data scientists have worked hard to ensure the artificial intelligence and data algorithms powering our Upgrade Optimizer will help dealerships achieve their performance goals, eliminating all guesswork and any uncertainty traditionally applied to the listing upgrade selection process.”