Clio adds Google ad service
By Rob Bale
Vancouver-based Clio, a company specializing in software for the legal profession, has introduced a new service intended to simplify legal advertising. Customers making use of the company’s legal practice management software will now be able to access integrated Google search engine advertising tools. The service is intended to allow lawyers to more easily promote their firms to geographically-targeted consumers on a pay-per-lead basis.
“Legal demand is moving from the offline world to online, with most of that demand happening on Google search,” said Jack Newton, CEO of Clio. “Our research indicates that more than half of clients find a lawyer by navigating online channels, meaning that a law firm's reviews, website and digital presence are increasingly critical to law firm growth. Working with Google to embed the management of local services ads into Clio is a significant help to lawyers, allowing them to navigate a competitive advertising strategy that's simple, affordable and effective.”