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Survey: Ontario consumer user of flyers

Metroland Media Group of Toronto has released the results of a survey into the use of flyers by Ontario consumers. According to the survey, conducted by BrandSpark International, three percent of respondents stated that they never read flyers. In addition, 94% of grocery consumers and 88% of mass merchant consumers reported reading flyers, and 73% of consumers use flyers to learn about new products. The survey also found the consumers spend more time reading print flyers than digital flyers. In other results, 71% of consumers said they are more likely to visit a retailer that sends them flyers, 72% said that flyers impact their purchase decisions, and 51% said they have visited a store's website after reading a flyer.

"Despite the trend toward online forms of advertising and marketing to consumers, we heard directly from Ontario consumers that they rely on print flyers more than any other medium when looking for deals, gift ideas and making a purchase," said Ian Oliver, president of Metroland Media. "The value in print flyer advertising is real and the research indicates that many consumers view print flyers as indispensable."

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