MMGY Global acquires Origin
By Adnews Staff
MMGY Global, a marketing company based in Kansas City, MO and specializing in the travel, hospitality and entertainment sectors, has acquired Origin, a creative, content and branding agency based in Whistler, BC and specializing in outdoor-focused clients. The firm will be rebranded as MMGY Origin. According to MMGY, the acquisition will increase its expertise in outdoor sport, lifestyle and recreation brands, as well as its Canadian operations. Origin founders Danielle Kristmanson and Marie-Josée Legault will remain with the agency as partners and as executive creative director and managing director respectively. Origin clients have included Destination Canada, L.L. Bean, Vail Resorts, Tourism Whistler, Taos Ski Valley, Park City, Jay Peak Resort, Lululemon, Smartwool and Fleet Feet.
“Origin represents a unique addition to our global company that differentiates our product portfolio and positions us in a niche segment that connects travel with active lifestyle,” said MMGY president and incoming CEO Katie Briscoe. “We couldn’t have found a partner more aligned with our mission of inspiring people to go places than Origin, who inspires people to play outside.”