McDonald's launches Giving Page
By Adnews Staff
McDonald’s Canada has begun an initiative called “The Giving Page.” During the effort, each unique page visit to <http://www.thegivingpage.ca> will result in the donation of a meal to Food Banks Canada. The site also provides a live count of the number of meals donated, with a target of 500,000. The initiative was developed in association with Weber Shandwick.
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