Cora conducts rebranding
By Rob Bale
Cora, a chain of restaurants specializing in breakfasts, has undertaken a rebranding initiative. The effort consists of a new brand image and visual style, along with redesigned menus and decor. According to the company, the new branding is intended to “create a fresh image infused with an innovative energy that will propel the brand into a new era.” The rebranding was handled by Emma Branding, with restaurant design handled by Artesa Architects & Designers.
“Cora has chosen to update its brand image to better communicate its dynamic spirit and remain relevant for customers across this country,” said Marc-André Lamy, head of creative design at Emma Branding. “Today, the winds of change can be felt at Cora. There’s a genuine desire to grow the brand and give it the same exciting freshness that swept across Quebec in the early 1990s when Cora pioneered the breakfast concept.”