Hellmann's conducts Vegan Mayo promotion
By Rob Bale
Food brand Hellmann's Canada has begun a promotion for its Vegan Mayo product line. The promotion involves the participation of three barbeque restuarants in Toronto and Calgary, which will offer meatless versions of various menu items making use of the product through January. The recipes were developed in collaboration with chef Matthew Ravenscroft. Participating restaurants include Barque Smokehouse, Beach Hill Smokehouse and Jane Bond BBQ. Hellmann's is a division of Unilever.
“At Hellmann's we believe good food should be enjoyed by everyone, and this means showing Canadians how they can flex their diet without compromising on taste,” said Kristen Denega, associate director of marketing at Hellmann's Canada. “By partnering with Chef Matt Ravenscroft, we're hoping to break some of the misconceptions surrounding plant-based eating, inviting both vegans and the plant-based curious to try these delicious menu items and experience the versatility of Hellmann's Vegan Mayo firsthand.”