Cara appoints BBDO agency of record
Mississauga-based Cara Operations has hired BBDO Canada as its agency of record for the Harvey’s, Swiss Chalet and Milestone’s restaurant chains. The assignment includes branding and advertising services. BBDO has also been appointed AOR for Cara’s gift card program. The firm has been agency of record for the Harvey’s chain since last May. “BBDO will enhance our ability to build brand equity and bring synergies, efficiencies and global best practices to our business,” said Arjen Melis, president of corporate development at Cara. “This has been a difficult decision given Swiss Chalet’s strong business performance and a 26 year agency relationship with ACLC. However, we believe that our new direction is best achieved through a new approach with a partner model that allows us to capitalize on having one agency for several of our brands.” According to Cara, it will take approximately three months to fully move the work to BBDO.