Conair Canada sends media account to Scratch
By Adnews Staff
Toronto-based small appliance company Conair Canada has retained Scratch, also based in Toronto, to handle its media planning and buying. This work was previously done in-house. Scratch is also Conair’s public relations agency. According to the company, Conair will undertake a media campaign in 2007 intended to increase awareness of its brand and support its dealer network.
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