Tourism PEI retains GCI Group
By Adnews Staff
Tourism PEI has hired GCI Group of Toronto as its public relations agency. GCI Group is an associate of Grey Worldwide Canada, Tourism PEI’s agency of record. The firm will conduct public relations, media relations and consumer programs intended to promote Prince Edward Island as a travel destination for Canadians. “GCI Group’s passion for the province of Prince Edward Island and experience in the travel industry impressed us,” said Greg Arsenault, director of marketing at Tourism PEI. “Their strategic thinking and ability to recognize and address our goals indicate that this will be a successful partnership.”
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